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  After the merger, sales plummeted, and Mazda forgot China.

  Recently, Changan Mazda officially announced that Nakajima will officially step down as president of Changan Mazda Automobile Co., Ltd., and live in "King to take over from Nakajima" as president of Changan Mazda Automobile Co., Ltd. According to the data, Ju joined Mazda Motor Co., Ltd. in 1992. Since 2014, Mr. Ju has served as the Minister of the second Business Department of China, the Director, Executive Vice President and CFO of Mazda (China) Enterprise Management Co., Ltd., the Minister of China Business Promotion and the head Minister of China Enterprise Department. Nakajima joined Mazda Motor Co., Ltd. in 1987 and served successively as Mazda's global commodity marketing minister and North America.

  Mazda 2022-03-20
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  FAW Mazda was exposed to be disbanded, and Changan Mazda took over.

  According to China Business News, FAW Mazda, Mazda and Changan Motor are in negotiations to merge the business related to the Mazda brand being carried out by FAW Mazda Automobile sales Co., Ltd. (hereinafter referred to as "FAW Mazda") into Changan Mazda Automobile Co., Ltd. (hereinafter referred to as Changan Mazda). According to media reports citing FAW insiders, "the restructuring is expected to be completed by June, and the outflow of personnel is accelerating." Changan Automobile sources also confirmed the above news to China Business and said that in addition to the merger at the dealer level, models such as Atez will also be transferred to Changan Mazda for production. One steam set.

  FAW Mazda Changan Mazda 2021-04-06
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  Guan Xuan: FAW Mazda withdraws from the market

  On August 30, FAW Mazda officially released the last push, officially announcing that it had withdrawn from the stage of Chinese automobile history. On Weibo, FAW Mazda lamented: sixteen years of company, it is difficult to say goodbye, and the story of Ma Fan will never come to an end. The road is long, do not forget after farewell, farewell is not the end of the story between us, the future road I wish you all a safe journey. "Yes, this is our last push," FAW Mazda said. In this push, FAW Mazda reviewed its starting point and lamented that its destination was "a long way to go. Don't forget it later." Data show that FAW Mazda.

  FAW Mazda Changan Mazda 2021-08-30
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  Mazda will use the global uniform car name "MAZDA3" to enhance brand awareness.

  Japanese car company Mazda has announced that a new generation of Mazda 3 AXELA will adopt a globally consistent naming style, and the new car will be named as "MAZDA3" to raise the awareness of the Mazda brand, Japanese media reported. Mazda plans to update all its product groups, from appearance to body design to engines, and this is the first move. Mazda 3 was named Mazda 3 when it first entered the domestic market, but Mazda 3 adopted the naming method of AXELA after its replacement. It should be pointed out that Mazda 3 is called "Axela" in Japan.

  Global Mazda 2019-05-28
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  A number of dealers of the Mazda brand have withdrawn from the network, and both joint ventures are involved

  Earlier, a piece of news that the Mazda brand would be "closed" for two years would no longer push new cars and updated models, which immediately worried many Mazda dealers. However, with the decline of the domestic car market for two consecutive years and the emergence of the epidemic, it has become more difficult for car brands that do not sell well.

  Mazda 2020-03-19
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  With 3.0T + rear drive, the new generation of Mazda 6 is exposed.

  According to Mazda's Japanese official website, Mazda 6 no longer receives any new orders and will stop selling the model after the current inventory is sold. This news immediately triggered various speculation on the Internet, and then Mazda officials clarified that Mazda 6 is the Japanese market for fixed production because of a shortage of chips.

  Mazda models Market Art China Generation Brand Japan luxury engine New Generation New platform New car body 2022-08-29
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  Can Mazda become the savior of Mazda sales with the release of Mazda CX-30 preview chart?

  Three days ago, the news that Renault Group transferred its 50% stake in Dongfeng Renault to Dongfeng Automobile Group shocked the industry. For Dongfeng Renault's "sad departure" is not surprising, in addition to the impact of this year's car market downturn and shutdown, the continued decline in brand sales is the main reason for its withdrawal from the Chinese market. Before Dongfeng Renault, Fiat withdrew from the Chinese market because of depressed sales. After Dongfeng Renault, there will be more brands to withdraw because of poor operation. Dragon Motor, Guangzhou Auto Fick and other high-risk brands. The development of Japanese Mazda in the Chinese market is not optimistic. Although Mazda is the four big days.

  Mazda 2020-04-18
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  FAW Mazda "solemn statement" in response to rumors of dissolution and suspension of production

  On December 24, FAW Mazda officially responded to the rumors of "dissolution" and "suspension of production", saying that the online news was artificial and fabricated, and that Mazda Motor Co., Ltd. and FAW Mazda had never published the relevant content. at present, FAW Mazda is prepared to pursue the legal responsibility of rumor mongers. FAW Mazda also said that the current business situation of FAW Mazda is stable, and its products, brands and service measures in 2021 are being promoted in an orderly manner. Recently, an unconfirmed "regional reliable news" Wechat picture circulated on the Internet, the screenshot shows that FAW Mazda will be disbanded, stop production, the follow-up arrangements are also disclosed in the news. The message shows.

  FAW Mazda 2020-12-24
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  Mazda Watanabe Xuanyan: the two major sales channels will not merge, adhere to value sales

  Niche brands, lack of fashion styles and product line shortages have been embarrassment for Mazda in China. As the car market slumped, Mazda's sales fell for the 11th month in March. It turns out that the CX-8 seven-seat SUV, which went public at the end of last year, cannot save Mazda, which is in dire straits. Speeding up the introduction of new models has become a top priority for Mazda in China, and the new generation of MAZDA3 will be launched this year, which Mazda hopes to meet consumer demand and boost sales in the second half of this year. On consumer concerns, Mazda Executive Director, Mazda China Chairman Yukihiko Watanabe made this.

  Sales Mazda 2019-04-27
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  Will it be incorporated into Changan Mazda? FAW Mazda sales halved

  Recently, Mazda China released the latest data showing that sales in July 2021 were 13492 units, down 23.99% from a year earlier. Among them, FAW Mazda sold 3467 units, down 49.04% from the same period last year; Changan Mazda sold 10025 units, down 8.41% from the same period last year. According to the data, Mazda's sales in China fell sharply, much of which was contributed by FAW Mazda, which halved in July from a year earlier. In terms of models, the top three models sold are Mazda 3 Oncela, CX-4 and CX-5. FAW Mazda has two models, CX-4 and Atez.

  Chang'an Mazda 2021-08-07
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  FAW Mazda Division is officially in operation, and the internal management level has been upgraded.

  FAW Group: the FAW Mazda Division has been in operation since June 1. From then on, the work related to the full value chain operation of the Mazda brand will officially belong to the FAW Mazda Division, and the cooperative main body of the Mazda brand will also be formally adjusted to China first Automobile Co., Ltd.

  Mazda 2020-06-02
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  Latest document: FAW Mazda will become a wholly owned subsidiary of Changan Mazda

  According to the announcement of a simple case of operator concentration in the Anti-Monopoly Bureau of the State Administration of Market Supervision and Administration, Changan Mazda Automobile Co., Ltd. submitted an application for Changan Mazda Automobile Co., Ltd. to acquire the equity of FAW Mazda Automobile sales Co., Ltd., after the proposed transaction is completed, FAW Mazda will become a wholly owned subsidiary of Changan Mazda. The contents show that Changan Mazda Automobile Co., Ltd., Mazda Automobile Co., Ltd., China first Automobile Co., Ltd. and Chongqing Changan Automobile Co., Ltd. signed a series of transaction documents such as "Capital increase and share expansion Agreement". According to these transaction agreements, Changan Mazda will be based on equity and cash.

  Changan Mazda FAW Mazda 2021-08-23
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  Mazda personnel change, Chairman transferred to President of Global sales

  On April 1, Mazda China issued a notice on the appointment and removal of the chairman of Enterprise Management Co., Ltd., the executive director of Mazda Automobile Co., Ltd., the chairman of Mazda (China) Enterprise Management Co., Ltd., and the chairman of Mazda (China) Enterprise Management Co., Ltd., will be the executive director of Mazda Automobile Co., Ltd., and the executive president of global sales. Kawamura succeeded Hsuhiko Watanabe as executive director of Mazda Automobile Co., Ltd., China cause, and chairman of Mazda (China) Enterprise Management Co., Ltd. According to Mazda China, the current chairman of Mazda (China) Yukihiko Watanabe has served as Mazda since January 2011.

  Mazda 2021-04-01
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  Sales of Mazda fell again in August, and two new cars went on sale this month.

  After four consecutive months of rising sales, Mazda fell again in August. A few days ago, Mazda China announced its August sales results, which were 17327 vehicles in August, down 2.27% from the same period last year, mainly due to the weak growth of FAW Mazda. In August, FAW Mazda sold 5013 vehicles, down 35.03 per cent from a year earlier, while Changan Mazda sold 12314 vehicles, up 22.98 per cent from a year earlier, according to official data. In terms of specific models, Mazda 3 Oncella had the highest sales, with 7268 vehicles sold in August, followed by CX-4 and CX-... respectively.

  Mazda sales Mazda brand 2020-09-05
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  Another domestic model of Mazda is located in "Changan Mazda"

  As a niche brand, Mazda has two joint ventures in China, FAW Mazda and Changan Mazda, while Mazda favors "Changan Mazda" in terms of new cars and new technology introduction. FAW Mazda has no new products for many years. Changan Mazda, which won a small SUV CX-30 and Chuangchi Blue Sky SKYACTIV-X 2.0L engine this year, has confirmed another domestic model. China Electric Power bidding Network news shows that Changan Mazda J59E pure electric small SUV project has entered the equipment and material procurement stage, the car will also become the first pure Mazda launched in China.

  Chang'an Mazda 2020-08-08
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  Mazda's sales are declining rapidly, and this year it plans to launch a new Anksera without a price war.

  Mazda, whose sales are plummeting, brought a concept car and a SKYACTIV-X compression ignition engine at the Shanghai auto show, without the expected new generation of Mazda 3 and Mazda 6 models. How to deal with the declining sales of Mazda without new products? Seihiko Watanabe, executive director of Mazda and chairman of Mazda China, said that sales would be boosted by the launch of a new generation of products such as the MAZDA3, while insisting on value sales and would not take measures to reduce prices or fight a price war. Mazda, which has a strong terminal price, has been widely controversial.

  Sales volume brand new Mazda 2019-04-20
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  Domestic CX-50! Mazda finally got a new car.

  Two and a half years later, Changan Mazda finally introduced a new car. The Changan Mazda CX-50 was unveiled in Hainan on December 15. As another global strategic model of Mazda's new generation products, CX-50 adopts a new design style and has carried out a number of books in response to the demands of users in the Chinese market.

  Mazda Market Changan China sales New car Design Brand Model Development growth New grille Automobile North and South 2022-12-15
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  FAW Mazda finally became a regular worker, at the same level as FAW-Volkswagen and Toyota.

  FAW Mazda finally became a regular worker. FAW Group has completed the asset exchange of FAW cars and FAW Jiefang, so the listed company FAW cars officially changed its name to FAW Jiefang, and its main business was changed to commercial vehicles; while the two major passenger car brands of FAW Pentium and FAW Mazda were all bought out, and the Mazda brand was upgraded internally. According to official sources, FAW Group has adjusted its management relationship with FAW Mazda, changing the main body of cooperation with Japan's Mazda from FAW Pentium car Co., Ltd. to FAW Group, which will hold a 60% stake in FAW Mazda Automobile sales Co., Ltd. In addition, FAW.

  FAW Mazda 2020-05-13
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  Mazda's sales have fallen for 12 consecutive months. What is the biggest problem?

  Mazda's sales have fallen for 12 months in a row! Mazda announced that it sold 17000 units in China in April, down 31.2 per cent from a year earlier. The cumulative sales from January to April were 69385, down 32 per cent from a year earlier. Mazda believes that China's auto market is still in the doldrums, and Mazda's April sales are not optimistic. Mazda has two major sales channels in China. Changan Mazda has sales of four models, of which Onksera, CX-5 and CX-8 are domestic models, while imported small SUV CX-3 is also sold under Changan Mazda. FAW Mazda has Atez, CX-4 and.

  2019-05-07
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  Burn one's bridges! Mazda accelerates electrification transformation

  On April 16, Mazda China announced for the first time its transformation strategy and goal vision in the electrified era, as well as the establishment of a new cooperation model with Changan Automobile. According to the plan, the transformation strategy of the electric era of Mazda will be carried out in three steps: from 2022 to 2024, the development oriented to the electric era will be strengthened; 2

  Mazda Changan China models cars Development Electric sales Company Power Market Times production Brand Strategy 2023-04-17